Media Capabilities

Strategy:

Each medium has its place, but that’s not enough to justify its use. We evaluate media consumption and only recommend what you need. There is no media bias.

Planning:

Beyond getting the word out to target customers, recommended presence levels must support the campaign. Branding, retail sales, product launch and new locations require a different approach.

Buying:

Successful negotiation requires knowledge of your co-negotiator. Our staff has negotiated and placed every type of deal and client category—cultivating lasting relationships with corporate media groups.

Promotions:

Successful marketing requires standing out in advertising today—creating and negotiating media extensions beyond the commercial schedule. We become marketing partners in driving your sales.

Multicultural:

Speaking to multiple ethnicities is a critical element of successful media. We’re experienced in African-American and Hispanic segments—focusing on media consumption and elements of cultural and contextual relevancy.

Auditing:

While the process of media placement is both an art and a science, the job is business. We’ll assist in trafficking, audit to ensure post-delivery and provide full financial accounting—adapting our reporting to correspond with your accounting systems.

Our capabilities span various media and offerings.

Media

  • Broadcast TV (Network and Spot)
  • Cable TV (Network and Spot)
  • Radio (Network and Spot)
  • Out of Home
  • Newspaper
  • Magazine
  • Digital (Display, Search, Social, Mobile, Video)
  • Sports and Events

Offerings

  • Product Integration
  • Programming Sponsorship
  • Vignettes
  • Digital Add-ons
  • Contests, Sweepstakes
  • Charitable Causes
  • Sport and Event Sponsorships