Client success

Subway

Subway client

Executed media planning and buying for 3,000 franchise locations in 27 markets, including: spot broadcast, out-of-home, print/direct mail, and digital.

More
  • Received Client Gold Standard following scheduled SUBWAY audits for financial management and stewardship
  • Top Five Rating of Media Agencies in terms of meeting rigid posting standards
  • Awarded Media Agency of the Year 2010 among 20 agencies
  • Awarded national and international contract work for SUBWAY restaurants on all military bases
  • Added Value Delivery over three years has equaled 15-20% of our paid broadcast buys

“These guys helped us turn some of the most demographically and economically challenged markets into winning markets for comps, average check, and traffic.”
– Rich Kaminski, SUBWAY Board Chair – Owner/Operator

Verizon Wireless

Verizon Wireless client

Worked with Verizon Wireless’ Hispanic marketing at the local market level including 19 West Coast DMAs. We negotiated over $2 million in net savings against their annual TV plan, delivering the planned GRPs at a CPP reduction of over 18% from their historical and budgetary goals. Those savings were re-invested into other campaign elements extending reach.

More
  • Adding six on-air weeks to all markets
  • Adding three new markets as they came online for Verizon
  • Selecting six major markets (Los Angeles, San Francisco, San Diego, Phoenix, Denver and Sacramento) to re-enter exclusive sponsorships of local events and promotions, including signage, booth space, parade floats, product sampling, additional in-programming commercials, online presence, and the elimination of telecom competition from programming and sites

By maximizing efficiencies through front-end negotiations, we extended the client reach, share of voice, and community presence. Multicultural research indicates brand growth and loyalty occur when a brand recognizes culture and engages consumers “where they live”. Because account retention is critical, this was a key component in Verizon’s overall marketing plan.

Bermuda Department of Tourism

Bermuda Department of Tourism client
Bermuda Music Festival, one of the Department of Tourism’s larger assignments, was repositioning as a broader R&B event. We negotiated a multi-year deal to sign celebrity Steve Harvey, including a commercial schedule and heavy promotional exposure on his network radio program.

More
  • Added promotion on local Steve Harvey affiliate stations supported airline price points
  • Related to the immediacy of radio, we tracked the rapid increase of bookings and sales, thus able to quantify the response
  • Hotels booked completely and tickets sold out, a first for the island, shortening our planned 3-month campaign mid-way through

Funds saved from this campaign were reallocated to other areas of the media plan, adding on-air weeks for broadcast TV in gateway cities.